Pure and Safe Beauty is our goal for our people and the planet.
We use the rule of five for check points in our Pure Product research.
1 Rigorous Screening - We read the labels for you. Check the ingredients and run them through two databases. EWG SKIN DEEP and THINK DIRTY. Both have smart phone apps that can be downloaded and used to scan products in your bathroom and cosmetics bag. All you need is a barcode, or you can search ingredients. Look for their ratings in our store.